Retention & Klaviyo Insights
Benchmarks, teardowns, and practical guides on Klaviyo, lifecycle email, and retention for DTC brands.
After BFCM: Converting Discount Buyers Into Repeat Customers
The 30 days after Cyber Monday decide whether BFCM was acquisition or just a sale. The playbook for the worst-retaining cohort you acquire all year: cohort math, the December bridge, and the January program.
Klaviyo Flow Adjustments to Make Before BFCM
Your evergreen flows were tuned for a world without a ticking offer. Eleven specific adjustments, when to make them, and the part everyone forgets: the January rollback list.
BFCM for Fishing and Outdoor Brands: Selling to the Gift Buyer
Your December buyer is not an angler. They are married to one. BFCM email for outdoor brands is two programs running at once: gear deals for your enthusiasts and a hand-holding gift program for people who cannot tell a jig from a crankbait.
The BFCM Email Playbook for Beauty Brands
Beauty wins BFCM with sets, minis, and gifts-with-purchase, not markdowns. The playbook: tiered set architecture, the GWP threshold play, and email that survives the loudest inbox week of the year.
The BFCM Email Playbook for Supplement and CPG Brands
For consumables, BFCM is a stock-up event with a subscriber problem attached. The playbook: bundle-led offers, subscriber-first sequencing, and a compliance check before the volume ramps.
How Subscription Brands Should Handle BFCM Discounts
A sitewide 30% off teaches your subscribers that loyalty is for suckers. The BFCM offer architecture for subscription brands protects the people already paying you monthly, and most brands get it exactly backwards.
Best Klaviyo Agencies for Home and Decor Brands (2026)
A practitioner's list of retention agencies for home and decor brands, and the considered-purchase questions that expose agencies who have only ever run fast-moving consumables.
Best Klaviyo Agencies for Beauty and Skincare Brands (2026)
A practitioner's list of retention agencies for beauty brands, weighted for the thing this vertical uniquely demands: creative that survives next to prestige brands in the same inbox.
Best Email Marketing Agencies for CPG Brands (2026)
A practitioner's list of retention agencies for CPG brands, with the channel-mix and cadence questions that separate consumables operators from generalists. We include ourselves and say where we fit.
How to Choose a Klaviyo Agency for a Beauty Brand
In beauty, the agency's creative bar is a conversion variable and their sampling economics literacy is the technical tell. Here is how to evaluate both, plus the questions that expose a generalist.
How to Choose a Klaviyo Agency for a Food and Beverage Brand
Food and beverage retention lives on consumption cadence and channel mix. An agency that cannot talk about reorder cycles, retail overlap, and cold-chain constraints will run your account like a T-shirt brand.
The BFCM Email Playbook for Home and Decor Brands
For a gifting-heavy category, BFCM is won in September. The playbook: list building and warm-up from late summer, gift-guide content before promotion, and heaviest volume held for the final two weeks.
How to Set Up Klaviyo for a Home Goods Brand
Home goods buyers do not buy products, they do rooms. Build the account around project clustering, seasonal refresh cycles, and the gift calendar, and stop measuring it like a consumables business.
How to Set Up Klaviyo for a Beauty Brand
Beauty accounts are built on one piece of data most brands never capture cleanly: what the customer's skin or routine actually needs. Get that in the welcome flow and the whole account gets smarter.
Klaviyo Flows Every Skincare Brand Needs
Skincare retention runs on three mechanics the generic flow guides skip: sample-to-full-size conversion, replenishment timed to how fast each product actually runs out, and routine expansion.
How to Set Up Klaviyo for a CPG Brand
CPG email has a problem no other vertical has: your customer can buy the same product at Target. Set the account up to defend the direct relationship, not just to remind people you exist.
Best Klaviyo Agencies for Outdoor and Fishing Brands (2026)
Few agencies genuinely know the outdoor category. Here are the ones that do, what each is built for, and the seasonality questions that expose a generalist in one call. We include ourselves and say where we fit.
Best Email Marketing Agencies for Supplement Brands (2026)
A short, honest list of agencies with real supplement experience, what each is best for, and the vertical-specific questions that separate specialists from generalists. We include ourselves and say where we are not the right fit.
How to Set Up Klaviyo for a Leather Goods Brand
A leather goods purchase is considered, high AOV, and slow. That inverts the standard playbook: browse abandonment outweighs cart recovery, sequences stretch to a week, and discounts mostly hurt.
Klaviyo Flows Every Fishing and Outdoor Brand Needs
Fishing brands need the standard flow set plus two the generic guides never mention: a pre-season ramp that starts 6 to 8 weeks before opener, and an off-season path that keeps the list warm without pushing product.
How to Choose a Klaviyo Agency for a Supplement Brand
Most agency evaluations focus on the wrong things. For a supplement brand, replenishment timing, subscription event data, and compliance matter more than campaign volume or revenue screenshots. Here is what to ask instead.
How to Set Up Klaviyo for a Supplement Brand
Set up the account around one fact: your customer runs out of product on a predictable cycle. Replenishment timing by SKU, subscriber suppression, and compliant copy come before any campaign calendar.
In-House vs Agency for Email Marketing: How DTC Brands Decide
The math: a capable in-house email marketer runs $62,000 to $104,000 plus benefits, a mid-market agency retainer runs $6,000 to $12,000 a month. The right answer depends on revenue stage and whether the channel needs building or running.
How to Build a Klaviyo Sunset Flow Without Killing Revenue
Most sunset advice tells you to suppress anyone who has not opened in 90 days. For brands with long purchase cycles that suppresses buyers. Define dormancy against your own repeat window instead.
How to Audit a Klaviyo Account Before You Hire an Agency
You can learn most of what an agency will tell you in about 30 minutes, using five checks inside your own account. Run them first so you can judge whether their diagnosis is real.
Why Klaviyo Deliverability Drops After a Shopify Replatform
Deliverability usually falls after a replatform for one reason above all others: the suppression list did not come across, so you resume mailing people who already opted out.