Klaviyo Agency · CPG & Food-Beverage
CPG email is consumables mechanics plus a channel problem most agencies have never faced: your customer can buy the product on a shelf you cannot see. We build the replenishment timing, subscription attach, and bundle economics that make the direct channel earn its keep.
Part of the Retention Harbor roster: Jonathan Adler · New York & Company · Latico Leathers · TriRig · Nuuds
A CPG retention agency has to solve two problems at once. The consumables problem: repeat purchases follow consumption cycles, and email that ignores the cycle misses the reorder moment entirely. The channel problem: when your product sits in retail, your DTC list quietly drives shelf sales you cannot attribute, your offers risk undercutting retail price integrity, and generic discount calendars actively damage the business. Most email marketing agencies have never run an account where both problems apply.
Consumption-window timing per product size and serving count, not a generic 30-day reminder, built to the standard in our CPG setup guide.
One-time-to-subscription conversion pitched at proven repeat intent, dunning for failed payments, and pause-before-cancel saves.
DTC offers built on bundles, exclusives, and subscription value, the things your retail shelf cannot match, instead of discounts that undercut it.
Attribution windows named, DTC cohorts tracked honestly, and email judged on what it can actually claim when part of your repurchases happen on shelves you cannot see.
Cadence set by engaged list size and season from our published formula, with the content mix that keeps a food and beverage list engaged between reorders.
BFCM built on stock-up bundles over markdowns, per the published playbook, so the biggest weekend of the year does not train your list to wait for discounts.
Our CPG and consumables library is published: the setup guide, the replenishment architecture, the BFCM playbook, and the honest list of CPG agencies we rate, including where we are not the right fit. Read how we think before you ever talk to us.
We review flows, replenishment coverage, subscription lifecycle, and offer structure against the published checklist, and hand you a prioritized fix list you keep either way.
Replenishment timing per SKU, subscription attach and dunning, and the bundle-led offer architecture, in revenue-priority order.
Segmented campaigns on the consumables calendar, testing, and reporting your CFO can trust.
It manages the consumption cycle (replenishment flows timed per SKU, subscription lifecycle) and the retail channel overlap (bundle-led offers, price integrity, honest attribution), the two layers a generic email agency has usually never operated.
Yes: F&B, supplements, personal care, pet, and any consumable with a reorder cycle. The mechanics transfer; the timing math changes per category, and the timing math is the point. Supplement-specific detail is on our supplement page.
Usually more than the dashboard shows: your list drives shelf sales you cannot attribute. The program has to be built for that reality, with DTC offers your shelf cannot match and measurement that names what email can honestly claim.
With the audit. A 20-minute call where we look at your account live, then a full written audit with the fix list ranked by revenue impact.
Book a 20-minute intro call with Connor. We will look at your Klaviyo account live, including your replenishment coverage and offer structure, and tell you what we would fix first.
Book a call