Klaviyo Agency · Fishing & Outdoor
Outdoor brands do not have a steady-state email program, they have seasons. We build Klaviyo systems around that reality: pre-season ramps, off-season retention that keeps the list warm without burning it, and considered-purchase flows for gear people research before they buy.
Part of the Retention Harbor roster: TriRig · Latico Leathers · Jonathan Adler · Montis Pickleball · Nuuds
A fishing brand running July's email program in January is teaching its list to stop opening before the season that matters. The calendar has to breathe: pre-season windows support roughly half again the normal cadence because relevance is temporarily universal, and off-seasons support barely more than half, shifted hard toward value and community content. Add considered purchases, gift-season spikes from non-enthusiast buyers, and weather-driven demand, and the generic monthly-calendar playbook simply does not fit.
Pre-season, peak, and off-season cadence profiles with the content mix shifted per block, as published in our fishing and outdoor calendar SOP.
Browse and cart recovery built for research-heavy buying: education and proof early, urgency only where it is real, and back-in-stock for peak sellouts.
Technique content, community proof, and early-access mechanics that keep engagement alive between seasons, so the ramp lands on a warm list.
Holiday buyers who are not enthusiasts get their own path. Treating a gift buyer like a lifelong angler is how gear brands burn Q4 lists.
Flow adjustments and volume ramps for the windows that carry the year, per our published BFCM SOP.
The published cadence formula with its season multiplier, including the calculator, sets the send volume per block.
We publish the systems we build: the seasonal calendar, the flow stack standard, and the cadence formula. Our roster includes gear and considered-purchase brands like TriRig and Latico Leathers, where the same research-heavy buying dynamics apply.
We review your flows and last season's campaign performance against the published checklist, before the next ramp.
The considered-purchase flow stack and the season-block calendar, in revenue-priority order.
Season-aware campaigns, testing, and the pre-peak adjustments that make the big windows land.
It changes by season block: pre-season and peak support roughly 1.5x your evergreen cadence, and the off-season supports about 0.6x with the mix shifted to value and community content. The full formula, with a calculator, is in our cadence guide.
Browse abandonment and cart recovery tuned for considered purchases, back-in-stock for peak sellouts, a post-purchase flow that builds skill with the gear, and a winback timed to the season cycle rather than a generic 90-day window.
Yes. The season-block architecture applies to any seasonal outdoor category: fishing, hunting, cycling, snow, water. The calendar dates change, the system does not.
With an audit. We review your account against the published checklist and hand you a prioritized fix list before your next peak window.
Book a 20-minute intro call with Connor. We will look at your Klaviyo account live and map what to fix before your next peak window.
Book a call